People – The lie of business decisions by group hug

In many organizations, the culture of decision-making revolves around consensus building—a warm, fuzzy “group hug” where everyone’s voice is heard, and agreement is the goal. This approach often stems from a desire to foster inclusivity and collaboration, and it can shine in certain scenarios. For example, when a marketing team brainstorms a new campaign, consensus can spark creative synergy, blending diverse ideas into a cohesive strategy. Similarly, a cross-functional team setting project priorities may align shared goals through open dialogue, ensuring buy-in across departments.

What could go wrong?

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